According to WWD, it is that time for Upper East Side favorite Tory Burch to release her beauty line.
Pulling from various inspirations, such as the memories of her late father’s vetiver, or the vintage parfume bottles that her mother has on her vanity. And being that she was so heavily influenced by family, It was only right that the Estée Lauder family help develop her line.
The deal represents a major move on the part of both companies. For Lauder, Burch is the latest designer to be added to Lauder’s Aramis and Designer Fragrances division.
When describing what to expect, Tory explained: “I was going for tomboy meets feminine, and I wanted the vetiver because not only did my father wear it, I did too and so did my brothers. Then we looked at how we could mix it with citrus and florals — I’ve always loved tuberose. [The juice is] unexpected, but fresh.”
With the “less is more” aesthetic, the Tory Burch line, set to release Sept. 26, is much like her clothing: high end yet understated, featuring a $32 lipstick in Burch’s signature pink-nude shade, and a focus on multi-purpose products, like a $48 bronze-blush palette and a $38 lip-and-cheek tint, as to offer a ready-set-go approach to makeup.