Pantone, the global authority on color trends of each season, and Sephora has colloaborated on a beauty and technological advancement. Color IQ represents a groundbreaking innovation in the painstaking process that is foundation selection where Capsure, a compact, handheld “spectro-colorimeter,” records 27 images of the skin in 1.8 seconds, analyzes them, and then assigns them an official Pantone skin tone number. Melanin, sun exposure, and freckles are also taken into account, giving a more accurate reading. Using an iPad, in-store experts at Sephora load up their universal skin tone library data system to match your precise skin tone (narrowed down from 110 shades) to any of the 1,000 foundations that they carry from myriad brands. If you want to go a bit darker for the summer, you can tap that option and get a whole new list of products that stays perfectly within your personalized pigment shade range; also applicable for rosier, lighter, more luminescent, or more matte options.
Color IQ is now available at Sephora’s 5 Times Square New York flagship, and will roll out to its San Francisco flagship in early August followed by other nationwide locations.