Not impressed with nail art or the gel laquers on the market today, nail pro Jin Soon has over 25 years of experience primping and polishing on-sets of Italian Vogue shoots and backstage at shows like Doo.Ri and Prabal Gurung. She now offers her first collection of nail varnishes. “High fashion doesn’t do glitter. But [it] is all about color—beautiful color—and high gloss without shimmer. I want to challenge [people] with a classic but more modern way of thinking about high fashion.” Hoping to return to the days of “regular nail polishes” with expert formulas and classic colors, Soon’s Quintessential collection features shades like Coquette (a rich red), Audacity (a deep wine), Risqué (a blackened cherry), Nostalgia (a pink beige), Muse (a sheer pink), and Tulle (a transparent nude)—colors that “will never die” and will “always will be in,” according to the nail artist.
She’s also created a seasonal collection called the A La Mode collection, which includes six hues named by some of Choi’s favorite runways stars. “Each color kinda shows their personalities,” she explains of shades like Caroline Trentini’s Austere (a dark olive green); Guinevere Van Seenus’ Metaphor (a deep hunter green); Hyoni Kang’s Charade (a true teal); Jamie Bochert’s Auspicious (a dusty lavender); Karlie Kloss’ Debonair (a dark purple); and Coco Rocha’s Rhapsody (a deep dark gray). Additionally, there is a high-gloss topcoat and a stellar base coat that is bolstered by biotin, diamond particles, phycocoral, and keratin amino acids to keep nails strong and relatively sans chips. Choi’s double-patented formula is also “five-free.” “A lot of [brands] are three-free—no toluene, formaldehyde, or [dibutyl phthalate]. But [my line] has no camphor and no formaldehyde resin, too.” Choi’s line will make its fashion week debut at Theyskens’ Theory next month.
Jin Soon nail lacquer, $18 each, available August/September 2012 at www.spacenk.com.