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L'Oréal Paris Launches Hairspray Confessions Web Series
L’Oréal Paris has unveiled “Hairspray Confessions,” a YouTube video series which will pay homage to the brand’s signature Elnett Satin Hairspray with behind-the scenes confessionals starring fashionable personalities like Coco Rocha, Iris Apfel and Carmen Carrera.
The five-part digital initiative is hosted by Harper’s Bazaar’s editor at large Derek Blasberg and will debut with Rocha, with new videos rolling out in September. For Images & More
(Source: wwd.com, via womensweardaily)
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former hairdresser...me is really excited to watch this campaign roll out….
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