Stella McCartney’s latest fragrance is called L.I.L.Y, named after a pet name her father had for her mother, standing for stands for Linda I Love You. The fragrance was ensembled by perfumer Jacques Cavallier-Belletrud, he of McCartney’s first signature scent, which debuted in 2003 to rave reviews, boasting a feminine floral tinge (lily of the valley, that is paired with darker, earthier, more masculine hints of black truffle and oak moss.
The bottle design is done in Art Deco style and it is a mixture of light and darkness, feminine and masculine. Crystal part of the bottle reminds of the old English vases, while the metal frame represents a modern and masculine edge.
The campaign, shot by David Sims, features the Polish model Malgosia Bela, who is 34 years old. Stella wanted the advertisement to show someone who is not too young and who does not wear much makeup.
L.I.L.Y. is available as a 10 ml roll-on, 30, 50 and 75 ml Eau de Parfum with an accompanying collection for body care.